Hudson Harvest

The challenge was to repurpose an existing dieline for a new product. The original package was Starbucks VIA Instant Latte, but I saw the potential of turning the package into a fictitious organic pistachios packaging. When I looked at how pistachios were packaged at the time, they usually came in a non-resealable bag, which typically does not open easily. When the product is on the shelf it tends to be laying flat, providing poor viewing for the consumer. I modified the dieline to include a window in the center of the pistachio. Using this dieline and design, it improves how the pistachios look on the shelf and entices consumers to stop and take a look. The name was based on the fictitious family farm. The name is typeset with roboto bold with a curve line that represents the defined curve lines found in nuts.

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