Dirty Minds

Dirty Minds is arguably "the world's cleanest dirty game." The dirtier a mind you have, the worse you will be at playing dirty minds because all the answers are clean. Dirty Minds will provide you with hours of laughter as seemingly filthy clues point towards the most innocent of answers. The original package does not adequately convey the off-colour nature of the game. So I wanted to communicate the body aspects of the game without being offensive. This redesign was to grab people’s attention on the shelf, while also creating a subconscious distraction to make people think dirty thoughts, while trying to guess the clean answer during the game. With this redesign, I kept to the original colour scheme and designed a logo that would embody the game. The original game included a book which contained clues and in the redesign cards were created to replace the books so more people could play.

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